There is no denial that Duo Lingo is one of the most successful businesses on TikTok! One of many reasons why they are so successful is because they know their audience. They communicate with their audience by supplying content that speaks to them and engages with them through comments.
Duo Lingo engages with trends that their audience enjoys consuming, like this Squid Games video they posted when Squid Games Season 2 came out. Having Squid Games soldiers as Duo owls was a cherry on top! 🍒
Duo Lingo knew that having a collaboration like this would go viral, and it absolutely did.
Duo Lingo’s marketing strategy is actually top notch. Everything they do from trends to viral ideas, they do it all under this friendly and fun owl image. Their mascott speak for themselves and quite frankly, it is an image that lingers in their followers mind.
At this point, they could completely disappear from all social platforms and their audience would miss their humorous content. Maybe that is actually something they’re going for with their most recent posts on socials - with the Duo Owl being announced dead. Who knows?
Duo Lingo’s marketing team is not afraid to try controversial ideas. Duo’s chaotic ideas, humorous and trendy content is exactly why they are as successful as they are.
Killing off the Duo Owl? Yep - perfect example of this. It’s out of the box, shocking, and of course: humorous for the TikTok community. Killing off the Duo Owl got so many reactions even by other companies like KFC, Buffalo Wild Wings, and Scrub Daddy.
Duo’s marketing team never fails to go viral. By setting an example of effective marketing strategies, other businesses - small or big - can also understand what could work for their audience too!
stay passionate and creative ~
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